Hey there, Snickerdoodles. Let’s talk about inclusivity, shall we? In celebration of Pride Month this June (1), I wanted to offer some guidance on how we can make the world a bit kinder, beginning with using the correct pronouns of the folks we work...
Just like there are many different approaches to working as a dietitian, there are many different styles of writing. The right copywriter for you meshes with your needs and style and helps to fuel your business success; the right copywriter interview questions can...
Even though we’ve conquered a zillion science classes in school and know how many scoops of each size are in a gallon, dietitians can feel really intimidated by SEO. Don’t worry: SEO is something that you get to learn a little bit at a time and build from there. When...
If you’re eager to be an effective dietitian blogging ninja, using keyword strategy to your nutrition business advantage, this post is for you!
What is the first thing that you do when you receive a referral to work with a healthcare professional? If your answer is “Google them”, you’re not alone. One way to help your website to grow and perform better is by writing really great blog posts. The benefits of...
Sometimes we just don't feel like writing. (I know, right?) What are you supposed to do when the siren calls of Instagram, a tasty snack charcuterie board or organizing a messy zone are louder than that blank Google doc? Enter: the dreaded case of writer’s...
Hey there RDs: are you learning about blogging to help your business grow? The superpower that is essential for your blogs to work hard to grow your business is keyword research. To get started with keyword research, the first step is to understand what kind of...
So, you’ve decided to delegate in your business and you’re going to be hiring a writer - congrats! Hiring a writer can feel surprisingly vulnerable…will they be able to sound like me? And once you receive your first draft from your writer…can you be honest...
As a dietitian and copywriter, my writing has come a long way from the scientific, jargon-heavy snoozefest writing that I learned how to conjure up in school. Was the writing accurate and perfectly cited? Yes. Was it inspiring to the everyday reader? Heck...