You have a dream of entrepreneurship and perhaps an anxious feeling in your belly: is this really happening? Yes! Let’s talk about nutrition business name ideas for your amazing, successful dream business!

Congratulations!

You’ve decided to take the plunge into entrepreneurship – congratulations! 

First step: don’t get stuck mulling over 100s of nutrition business ideas: take action you awesome CEO, you. 

In this post I’ll walk you through ideas and things to consider when picking your own nutrition business name. And then I’ll be encouraging you to take action: you’ve got a business to run!

I’ll also be sharing feedback that I’ve curated from fellow entrepreneurs: their advice and tips for picking the right name for your business. 

Resonate with you

Top of the list? Your nutrition business name should resonate with you. You (and your business) are not for everyone and that actually is a good thing (pinky promise). Having a name that is authentically you helps to attract your ideal customers who cannot wait to hire you. 

“Take your time and really think about your mission and find a name that reflects that. Practice with your name and make sure it feels good to say and gets you excited when you see it written!

I thought about my overall message to my clients and what my clients were coming to me for. I decided on ‘balance.’ Then I searched for words and phrases that meant balance and found Lokahi.”  –Jamie Basak, founder of Lokahi Nutrition 

“The name Bitchin’ Nutrition popped into my head during my undergraduate years at Purdue University. Later in grad school, I had a professor tell me, ‘no one is going to listen to you unless you can make nutrition cool, fun, and sexy.’  I immediately thought ‘DONE’ and Bitchin’ Nutrition was born.  The slang meaning for the word Bitchin’ means remarkably good, excellent, cool, and awesome.  I am on a mission to support, connect and empower Dietitians, NDTRs, and #RD2Bes in our awesomely, cool profession!”  –Brooke Schantz, founder of Bitchin’ Nutrition

“It took me a while to choose a business name. I didn’t want to go with my name because it was long and my last name is always being misspelled and I really wanted a name that spoke to what I believed in and my approach. I do take a more holistic approach in my practice but I didn’t want to be looked at as ‘woo woo,’ for me holistic is about focusing on the ‘whole’ person – not just a condition or disease state but really supporting the whole person to wellness – sleep, exercise, nutrition, mind/body/spirit, etc. When we address the person and body as a whole, treatment/therapy is much more effective, it ‘works.’

And so, my business name was born. Wholistic Works because when we focus on the whole and support the whole, ‘it works’ (it’s much more effective). I decided that I would spell holistic, with a ‘w’ to really drive home the concept of ‘whole’ and pair it with ‘works’ for the reasons mentioned and I have never looked back, never doubted, I knew this is what it should be.” –Marissa Mekelburg, founder of Wholistic Works. 

No conflict

And before the wheels get turning too fast, make sure that your nutrition business name idea is available to set up your online presence. 

“Make sure that the domain name is available! Of course, social media handles as well. 

I bought a couple of other domains as well that I didn’t use. In the scheme of things, $15-20 if you’re undecided isn’t a bad idea.”  – Megan Boitano, founder of RD2RD.

Don’t overcomplicate it

If it resonates with you to pick a nutrition business name other than your name, that’s great! But there is also nothing wrong with keeping your name as your brand.

“Sometimes the easiest thing is to just have your name-nutrition! There’s nothing wrong with that. Naming your business is important, but it’s not the most crucial thing, so don’t spend months on it.” –Jess Freeman, founder of Jess Creatives

Leave room for growth

Picking your nutrition business name should leave room for the wildest success you can imagine. For my own business LLC, I chose Holly Larson and Company, because I am leaving the door open to having a writing agency in the future. But there are many ways to leave room for expansion in the naming of your nutrition business. 

“In addition to taking a holistic approach, initially when I started my practice my goal was to someday have a brick and mortar practice where I would have other holistic practitioners renting space from me. I figured I would focus on nutrition but I wanted to bring in practitioners that would help support clients in the other aspects of being ‘whole’ so massage therapists, acupuncturists, herbalists, chiropractors, yoga teachers, meditation teachers, etc. and create a place where people could come and get ‘the works.’” –Marissa Mekelburg, founder of Wholistic Works 

Is intuitive to your ideal audience

If you confuse ‘em you lose ‘em. 

Since most people looking for a dietitian are looking for help with their nutrition and eating, my company name Holly Larson Writes is very clear about what I do and what I don’t do. 

And if you’re wondering what it is like to work with a nutrition copywriter for your private practice, click here. 

Allow for flexibility

What you enjoy doing and the plans for your business may evolve over time. If you know that you’d like to do more than one thing, leave room for flexibility in picking your nutrition business name. 

“There is a lot that goes into choosing a business name. What you decide as your name should reflect your brand, your ideal clientele, and your personality. If you are planning on a more general practice or want to offer more than one type of service, using your actual name as your business name may be a good choice. 

However, if you want to provide a service or product that is all within a specific niche, creating a more unique name may help you to stand out more as an expert in that niche. For example, if you specialize in sports nutrition and everything you do in your business is related to that niche, maybe a more specific name such as ‘The Sports Dietitian’ may be more relevant.

I named my business Melissa Mitri Nutrition even though I have a specialty because I knew I also planned on providing other services (writing and RD mentoring) that do not necessarily fit into that specialty. So for me, it has worked so far to keep the name more general.” –Melissa Mitri, founder of Melissa Mitri Nutrition

You’re allowed to change your mind and rebrand

At the end of the day, if you pick a nutrition business name that no longer suits your brand or vision for your business, you have permission to change it. 

If your nutrition business name is your LLC, it may be less expensive and simpler to add a “DBA” for your business. DBA stands for “Doing Business As” and communicates that you may be receiving money, paying bills and running your business under more than one name. 

The Small Business Administration (SBA) has more info about registering your first business name as well as DBAs. 

What’s the best nutrition business name idea?

The one that suits you and your dream, the best. It is a bit like shoe shopping. Different shoes may look perfect online or on the shelf, but at the end of the day, one pair is just going to fit the best and feel the most natural. 

And always remember: you’re allowed to change your mind. Don’t get stuck.

Congratulations on launching your business!