The One Word Missing From Your Nutrition Blogs, According to a Dietitian Copywriter.

Are you being as effective as possible with your blogs? Make sure to include this word to get the most bang for your blogging buck.

What is the purpose of your blog?

If you’re working to grow your business, a blog is a great way to connect with your ideal clients. And while blogs can serve many functions, from entertainment to business growth, if you’re aiming for the latter, it is important to be effective. 

Blogs are a chance for your ideal customers to get to know you, to learn that you understand them and their concerns, and to know how you can help them to actually solve their problems.

The blog post is effective when it speaks directly to your ideal client and encourages them to take action – working with you! 

You don’t want to direct your blogs to “some other people.”

What is the one missing word?

The one word that is missing from your blog is you.


Blogs are an opportunity to speak so that your ideal client feels seen and understood. 

You’re an amazing dietitian who can help your specific clients to lead healthier and happier lives. You have the training and experience to help them, to achieve their goals faster, with less frustration and greater progress. 

We don’t want them to work with some other dietitian – or even worse, an unlicensed nutrition influencer – we want them to work with you!


Make sure that your copy – the text on your website and in your emails – is talking directly to them about their issues. Use their language. Speak to them in writing like you would have a conversation with them in person. 

Finish strong. 

When you’re writing a blog, don’t forget to end with a call to action (CTA). 

As a nutrition copywriter and registered dietitian, I work with registered dietitians in private practice who don’t have the time, interest or experience to write the text and blogs for their own websites. By working with me, you get to delegate. You get to focus on the parts of your business that you truly love…or simply work less. 

If you’re a dietitian ready to focus less on writing and have more time to do other parts of your business, or simply work less, find out what it is like to work with a freelance dietitian writer. And if you’re ready to see if we might be a good fit – let’s chat!


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Hi! I’m Holly Larson – registered dietitian and nutrition copywriter and copywriting mentor.

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